Brand challenge
Kuvare is on a mission to save and protect the retirement of middle-market consumers. It’s a compelling value proposition targeting an underserved market segment. It needed a brand as compelling as the value it delivers, and that reinforces its financial strength, stability and safety.
Brand solution
Brand Zoo helped Kuvare define and articulate a unique position at the intersection of insurance and investments: the company reinventing insurance for the middle market, employing a unified hub that protects customers' retirement while helping the distributors, insurers and investors that serve them.
Brand Zoo’s solution connected Kuvare subsidiaries United Life, Guaranty Income Life, Lincoln Benefit, Kuvare Asset Management and Kuvare Life Re with a shared visual identity that communicates value, forward motion and technical acumen.
Brand deliverables included:
- Brand positioning strategy
- Messaging platform and brand narrative
- Brand identity
- Brand visual system and vocabulary
- Brand architecture model
- Brand guidelines and style book
Results
“Brand Zoo helped us define our position and value proposition for consumers, distributors, asset managers and investors. Our story is now more crisp and succinct. Our visual identity is more modern and distinctive. And the new branding will help unify our organization around a new and better way to communicate our impact and value.”
Brian Weber, AVP, Marketing & Communications